Why I built Illuma.
I've been a college counselor for five years.
After my first year, I realized my prices were too low and I had too many students. Demand kept climbing, so I raised what I charged.
Higher prices solved the load. But they cut out the families who actually needed help the most. That sat wrong with me.
I started building this app so the methodology I'd developed didn't have to stay locked behind a price tag. Every framework I use with full-service clients lives inside it.
The ML and AI under the hood are trained on hundreds of thousands of applications I've privately curated through years of counseling. Real outcomes, real essays, real decisions.
Counseling resources should be available to everyone. That's the whole point.
— Andy, founder
Every framework a full-service client gets, packaged as a tool students can use themselves.
Models trained on years of curated applications, essays, and outcomes — not generic LLM guesses.
Priced so families who couldn't afford full-service counseling can still get the methodology.