The data
Our system tracks thousands of past college applicants: stats, activities, awards, the schools they applied to, what they wrote, and what they got. We update it every cycle. The data comes from three sources: students we have counseled, public results archives, and our own corpus of admitted essays.
On top of that, we read every target school's published data ourselves. Mid-50% test scores, factor weights from the Common Data Set, Early Decision admit rates, financial aid profiles, yield, retention. We keep notes on what each school's admissions team actually rewards, school by school.
The college list
When we build a list for your student, we compare their profile against similar past applicants and run it against the data we have on each candidate school. The output is a calibrated estimate of where they land at each school, plus a written explanation we walk through with you.
The counselor reviews every assignment. We adjust for impacted majors, Early Decision strategy, and the things only a human can see. The software gives us a starting point that no individual counselor could build alone. The judgment stays with us.
The essays
For every prompt your student writes, our system pulls comparable past essays from our corpus, identifies what worked at that school specifically, and surfaces three candidate directions grounded in your student's real experiences. Each direction names which moments to anchor on and what shape the essay should take.
When drafts come back, we read them against a nine-dimension rubric we built ourselves: specificity, distinctiveness, emotional honesty, intellectual honesty, voice match, prompt fit, craft control, show-don't-tell, and earned payoff. Each dimension catches a different way essays go generic. Admissions officers pattern-match generic essays in 20 seconds. The rubric helps us catch them first.
What the software does not do
It does not write essays for your student. It does not pick their major. It does not replace conversations with the counselor.
Every recommendation comes with reasoning a counselor wrote or reviewed. Where the system is making a data-backed prediction, we say so. Where it is making a judgment call, we say that too. You can pressure-test every line.
Why we built it
After three years of counseling each, we realized the limit wasn't experience. It was that one counselor's head can't hold every school's rhythm, every applicant's pattern, and every essay's structure at once. The tool extends what we can hold. The counselor decides what to do with it.
If you want to see the system in action with your own student's profile, the consult is free.